(adapted from “11 Tips for Improving Your Newsletter” via WebWorkerDaily by Amber Riviere on 12/15/09)
1. Provide something of value. Provide them with consistently high-quality content.
2. Be interesting. Think before you post. Would you want to read this? Will it capture their attention and make them want to continue reading? Don’t be bland.
3. Be personal. Pretend you’re putting this newsletter together for your friend. Act like you’re having a face-to-face conversation with him or her.
4. Take an interest. If you’re not in the mood to put together a newsletter, step back and check your attitude before you begin. Remember that people actually look forward to it. Remember this will help you build better connections with your supporters. Take an active interest in providing a high-quality newsletter with each and every issue.
5. Be a resource. Provide links to other articles, videos and podcasts that are relevant to your audience.
6. Don’t make it too long.
7. Provide a consistent format. Think about regular columns or sections you could provide in each issue of your newsletter. The more consistent you are with your format, the more likely that your subscribers will start to anticipate it and look for those sections, kind of like their favorite magazine columns or newsletter sections.
8. Try to get them to act. Be sure to provide some way for your readers to take action.
9. Ask for feedback. Every once in a while, ask readers how you’re doing. See if there’s any way you could improve the newsletter so that it’s more helpful to them. Remember that comments and replies are a good way of gauging the effectiveness of your message as well.
10. Be consistent. Stick to a regular schedule.