The Power of Newsletters

(Adapted from “The Power of Newsletters” posted 12/14/09 by Amber Riviere)

1. The people who are receiving your newsletter really want to receive it. (They care about you and your ministry.)

2. You get their undivided attention. When I read a newsletter, I generally have waited until I have time to focus on it, as I do with my favorite magazines. I don’t want to feel rushed or distracted, so I’ll save it in my email box until I have time to look over it.

3. It’s more personal. Getting a newsletter is a little like receiving a letter in the mail, and even though you know that a lot of other people receive it, there’s just something more personal and inviting about a newsletter over a blog entry, podcast, video or tweet. Maybe because it comes to your private email box, you can read it privately, and then send a somewhat private message back to the sender, should you decide to do so.

4. The pump has been primed. Anyone who receives your newsletter is already interested in you. If they’ve been waiting on the fence for the right timing to (support you financially or pray for you), you stand a good chance of benefitting when they are ready to act.

5. It feels like an inside scoop. For whatever reason, newsletters seem a lot more exclusive than blogs and other media. Maybe it’s the personal and private thing again, but whatever it is, readers feel like they’re getting first-hand information directly from the horse’s mouth.

6. They can be forwarded (and perhaps are more likely to be). While a lot of people understand about sharing blog entries with others, forwarding an email is dead simple, so it’s much more likely that a newsletter will be forwarded onto someone if the reader thinks the recipient will benefit from it.